ABOUT US

DD Cheer Factory was created in 2024 by Chris and Denise DeLorenzo. After 12 years of coaching Pop Warner cheer, Denise decided it was time to pursue her dream of building an independent cheerleading program for cheerleaders and families looking for something different in the cheer industry. We are a Non-Affiliated (NA) competitive cheerleading program based in East County San Diego. Our goal is to foster a life-giving community that brings fun, light, and a playful spirit back into the cheer world.

Our mission is to develop strength, confidence, and discipline in a safe, fun, and encouraging environment, while promoting the importance of teamwork, cooperation, and good sportsmanship. Our program emphasizes character growth alongside skill development as we strive to raise up well-rounded cheerleaders who have the courage to lead with integrity both on and off the mat.

No experience is necessary to join our program as we believe cheer should be accessible to all those who want an opportunity to learn. We view each athlete as a distinct individual with unique abilities that enhance the team as a whole. We provide an environment in which athletes feel secure, but challenged to move out of their comfort zone where they can experience success and develop confidence. Experience has shown us that skill development accelerates when the heart and mind of the athlete is nurtured.

Meet the Coaches

We have a carefully curated coaching staff because we believe coaches impact our athletes’ whole lives, not just their skills on the mat. We consider it a privilege to be able to pour into young athlete’s lives and take that responsibility seriously.  Our coaching staff comes from a variety of cheer backgrounds, and with over 30 years combined experience coaching youth cheer, we are proud of our longstanding reputation as the “no drama” team.